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Munya Hoto

Coach

Sales Impact Academy

Nicola Anderson

Coach

Sales Impact Academy

DEMAND 

GENERATION - 

A DEEP DIVE

About this course

This follow-on course in Demand Generation takes a deep dive approach to three key subjects in Demand Gen: Search Engine Optimisation (SEO), Account-Based Marketing (ABM), and ensuring that you are driving high quality MQLs to your sales team.

Course information

| Intermediate | 1 week | 1pm UK time | 3 x 1 hour live classes |

Suitable for: CEOs, Founders & senior teams in startups regardless of any

marketing experience

Course syllabus

Class 1

SEO - The Basics

  • How does SEO work?

  • On- and Off-page content strategy

  • Tools, data, and reporting

Class 2

Account-Based Marketing

  • What is ABM?

  • Comparison to Inbound Marketing

  • Tactics & tools

Class 3

Quality vs Quantity

  • Why less is often more

  • Introduction to Lead Scoring & designing your model

  • Introduction to Lead Grading & designing your model

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