Sales Impact Academy
Course Catalog

 DNA of a Champion

A deep dive into the key characteristics of high performing teams and individuals. Learn how you can coach yourself to perform better brought to you by Rugby World Cup Winning Coach,

Sir Clive Woodward.

Coach: Sir Clive Woodward
Suitable for
All Levels

For everyone

Format:

3 weeks 

Tuesday & Thursday

3pm UK time

6 x 1-hour live classes

Leadership

Lead, Coach, Win!

Bring out the best performance in your team by developing a coaching leadership style. 

 

From hiring coachable reps, through to coaching under pressure, this course will help you with the practical knowledge required to coach people to the top of their game.

Coaches:  Gavin Sumner & Shelley Lavery
Suitable for
Foundational

For Sales / CS / Marketing / Rev ops Managers

Format:

3 weeks 

Tuesday & Thursday

12pm UK time

6 x 1-hour live classes

Getting Your Business Set Up

Go-To-Market Fundamentals

In this foundational course, you will learn how to identify the real pain points in your target market, build ideal customer profiles, stakeholder maps and personas; you'll create compelling elevator pitches and messaging; understand which go-to-market model is best suited to your businesses; learn about the key success metrics you need to track; and how to structure your team. By the time you're finished, you'll be ready to hit the gas and rapidly grow your revenues!

Coach: Mark Walker
Suitable for
All Levels
Foundational

Startup CEOs, Founders, Product Leaders, Sales & Marketing Managers

Format:

5 weeks

Tuesday & Thursday

3pm UK time

10 x 1-hour live classes

Go-To-Market Implementation

After completing our Go-To-Market Fundamentals course, our resident coach and revenue leader Gavin Sumner will guide you on your journey as you begin to apply your knowledge of pain points, target markets, ideal customer profiles, stakeholder mapping, and personas to your very own Go-To-Market strategy. You will understand which Go-To-Market model is best suited to your business, begin correctly structuring your team and start tracking your key success metrics. This journey will consist of 7 x 1 hour bi-weekly Q&A’s and continuous email/slack contact. At the end of the 13 weeks, you should have a Go-To-Market strategy that any business will be envious of.

Coach: Gavin Sumner
Suitable for
Foundational

Anyone who has completed the Go-To-Market Fundamentals course

Format:

13 weeks

Tueday

2pm UK time

7 x 1-hour live classes

The Talent Acquisition Playbook

Suitable for
All Levels

In this course, you will learn how to build a hiring plan that gets you results and saves you time in 4 stages:
 

1. Your 12 month hiring plan
2. Building a pipeline of talent
3. Design the interview process

4. Onboarding, managing and retaining talent


Then join us for step-by-step sessions on hiring specifically for Sales, Marketing, Talent and Engineering.

Coach:  Alex van Klaveren

Founders and Hiring Managers

Format:

3 weeks

Tuesday and Thursday

Time TBC

7 x 1 hour live classes

Demand Generation

A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.

Suitable for
Foundational 

CEOs, Founders & senior teams in startups regardless of any marketing experience

Format:

4 weeks

Monday, Wednesday & Friday

1pm UK time

12 x 1-hour live classes

Coaches: Nicola Anderson & Munya Hoto

Marketing

Product Marketing Fundamentals

In this Product Marketing Fundamentals course, you will learn of the relevance of product marketing for each business function and its importance to overall business growth.

 

From gaining an understanding of how to build your own product messaging, to enabling sales throughout the funnel, this course is an essential for your team.

Suitable for
Foundational/Intermediate

Founders, Product teams, Sales team and marketing teams

Format:

1 week

Monday, Wednesday & Friday

12pm UK time

3 x 1 hour live classes

Coach:  Collette Johnson

Account Based Marketing

Suitable for
Intermediate

B2B SaaS Founders

Sales & Marketing leaders

B2B marketing practitioners

ABM is now the default choice for the best high-growth B2B companies who sell to larger companies. We will explain how it can find your product-market-fit, land huge enterprise deals, predict the future and scale fast.

Coach: Andrew Davies

Format:

1 week
Monday, Wednesday & Friday
12pm UK time

3 x 1-hour live classes 

Outbound Prospecting

In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to research the right prospects, start more conversations, successfully hand over leads to your AE and hit your quota. Get to grips with the admin and reporting side of your role.

Coach: Mark Colgan
Suitable for
Foundational

Outbound Prospectors with 0-6 months' experience

Format:

4 weeks

Monday, Wednesday & Friday

2pm UK time

12 x 1-hour live classes

Building Pipeline

Work Smarter with Email Automation

Suitable for
Intermediate

Revenue/sales/marketing ops

CMO/Head of marketing

Content marketeers

Product marketeers
Sales team
Field Marketeers

In this course on email automation, you will learn how to both understand and use your data with lead scoring & grading.

 

From building out your campaigns and creating dynamic content, to optimising those campaigns with lead management and reporting, this course will provide a real insight into everything you need to know about Email Automation.

Format:

1 week
Monday, Wednesday & Friday
12pm UK time

3 x 1-hour live classes 

Coach:
Holly Gage

The Blended Pipeline

This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.

Coach: Marylou Tyler
Suitable for
Intermediate 
 

Outbound Prospectors with at least 6 months experience and who have attended Outbound Prospecting & Prospecting Through Sequences

Format:

3 weeks

Monday & Wednesday

2pm UK time

6 x 1-hour live classes

Prospecting Through Sequences

Our Prospecting Through Sequences course will take you through how to use sequences to multiply your prospecting efficiency. This will cover time management, prioritization, cold calling, creating a complete outbound strategy, and optimal responses to motivate prospects to take action!

Coach:  Sam Nelson
Suitable for
All Levels

Full-time SDRs and SDR managers

Format:

3 weeks 

Monday, Wednesday & Friday

3pm UK time

8 x 1-hour live classes

Growth & Retention

Managing The Complete Sales Cycle

This all-encompassing course for front-line salespeople works its way through the entire sales cycle from qualified lead, through discovery calls and how to run effective meetings, to writing proposals, managing negotiations, and eventually handing over your closed-won deal to customer success.

Suitable for
All Levels

Anyone who take sales opportunities from a qualified lead to a closed deal

Format:

6 weeks

Monday, Wednesday & Friday

1pm UK time

18 x 1-hour live classes

Coaches: Ben Wright & Tom Glason

Moments That Matter -
Direct Mail & Gifting

Whether you’re a seasoned CMO or have just started as an SDR, this course will help you leverage the channel with the highest response rate, give you tangible ways to book more meetings with your dream customers, generate pipeline in a memorable way, close deals in style and keep existing customers happy like never before.

 

You will learn about the principles of gifting and how to make the small changes that make a big difference. Alex will help you create an informed sending strategy and generate real results by using smart follow ups and integrating the offline channel into your existing tech stack.

Suitable for
All Levels

Leaders and end users in B2B Sales, Marketing, SDRs and Customer Success

Format:

1 week
Tuesday & Thursday
3pm UK time

3 x 1-hour live classes 

Coach: Alex Olley

LinkedIn Social Selling Masterclass

Our LinkedIn Social Selling Masterclass course is will go through how to perfect your profile, how to send killer messages whether they are written, audio, or videos, fine-tune your content skills, and ultimately develop an expert-level LinkedIn strategy.

Suitable for
All Levels
 

All front-line sales people

Format:

3 weeks

Tuesday & Thursday

3pm UK time

 6 x 1-hour live classes

Coach: Daniel Disney

Customer Success Fundamentals

After this fundamentals course, you will understand what it takes to ensure customers’ success and thus accelerate your company’s growth. From the sales handover to implementing regular customer touchpoints, managing renewal conversations, segmenting the customer base, building cross-functional account plans, understanding key metrics and health scores, and amplifying the customer voice internally, you will gain perspective on each stage of the customer’s lifecycle and how to measure and communicate this internally. By the end of this course, you will be equipped with the fundamentals to achieve mutually beneficial outcomes with your customers, increase retention, and maximise customer lifetime value.

Coaches:  Laura Kightlinger & Nilanga Fernando
Suitable for
Foundational

Customer success managers, team leads, new heads of customer success

Format:

5 weeks

Tuesday & Thursday

2pm UK time

10 x 1-hour live classes 

Universal Best Practice

Compel with Content™️

In this advanced outbound prospecting course, you will align your sales conversation strategy with your prospect’s behaviours. Create more opportunities with less friction, short cycles & high yields. Build laser-focused, actionable & persuasive content assets.

Suitable for
Advanced 
 

Outbound Prospectors with at least 1 years experience
Customer Success Managers

Format:

3 weeks

Monday & Friday

2pm UK time

6 x 1-hour live classes

Coach: Marylou Tyler

Lights, Camera, Action - Sell With Video!

In this course you’ll be challenged to rethink your existing approach to outbound prospecting.

 

We’ll walk you through the fundamentals of recording custom sales videos, how and where to send them and how to track engagement. You’ll learn video best practices, body language and visual techniques and how to craft compelling messaging around your videos to maximize their response rates. 

 

Whether you’re a SDR focusing on outbound prospecting, or an AE trying to crack into key accounts, this course will show you how to integrate different styles of videos into your outbound sequences for maximum impact.

Suitable for
All Levels

Suitable for: Any sales professional engaged in outbound prospecting or lead generation.

Format:

2 weeks

Monday, Wednesday & Friday

3pm UK time

5 x 1-hour live classes 

Coach: Tyler Lessard
Co-Coach: Reva Pellerin

© 2020 by Sales Impact Academy.

  • Twitter
  • YouTube
  • Instagram