MOMENTS THAT MATTER - DIRECT MAIL & GIFTING
About this course
Whether you’re a seasoned CMO or have just started as an SDR, this course will help you leverage the channel with the highest response rate, give you tangible ways to book more meetings with your dream customers, generate pipeline in a memorable way, close deals in style and keep existing customers happy like never before.
You will learn about the principles of gifting and how to make the small changes that make a big difference. Alex will help you create an informed sending strategy and generate real results by using smart follow-ups and integrating the offline channel into your existing tech stack.
| All Levels | 1 week | Tues & Thurs | 3pm UK time | 3 x 1-hour classes |
Leaders and end-users in B2B Sales, Marketing, SDRs and Customer Success
Surprise and Delight: Creating a First-Class Experience
Giftology and Direct Mail 2.0 - a deep dive into corporate gifting and the resurgence of B2B Direct Mail
Designing your own sending strategy using the R.E.A.C.H. framework
Crafting the perfect message & understanding the gifting lifecycle
Ready to Play: Building Your Own Playbook
Understanding always-on, one-off and triggered campaigns
Setting the scene for building your own playbook
A deep dive into how to craft the perfect SDR, Sales, Marketing & Customer Success gifting playbook
Delivering Success: Integrating Gifting Into Your Workflow
Measuring what matters, calculating ROI & adding direct mail and gifting to your sequences
Integrating the physical channel into your Marketing Automation and CRM
How to use video and gifting and drive conversion using smart follow-ups
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