Sales Impact Academy
About this course
After completing our Go-To-Market Fundamentals course, our resident coach and revenue leader Gavin Sumner will guide you on your journey as you begin to apply your knowledge of pain points, target markets, ideal customer profiles, stakeholder mapping, and personas to your very own Go-To-Market strategy.
| Foundational | 13 weeks | 1pm UK time | 7 x 1 hour, 2pm |
Suitable for: Anyone who has completed the Go-To-Market Fundamentals course
Gain a deep understanding of your top 10 through the use of 20+ customer & prospect interviews
Continue Customer Interviews & analyse feedback
Conclude Customer Interviews
Use SIA’s pain tree template to clarify out your niche
Ensure that you have product-market fit
Fully understand your Ideal Customer Profile & stay narrow
Draw on all previous research to develop your buyer personas
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