New courses coming soon to  

Sales Impact Academy!

Gavin

Sumner

Shelley Lavery

Laura Kightlinger

Nilanga
Fernando

Andrew Davies

Sam

Nelson

Tyler
Lessard

Reva Pellerin

Collette Johnson

Alex van Klaveren

Holly

Gage

Alex Olley

 

Lead, Coach, Win!

Bring out the best performance in your team by developing a coaching leadership style. 

 

From hiring coachable reps, through to coaching under pressure, this course will help you with the practical knowledge required to coach people to the top of their game.

Coaches:
Gavin Sumner
Shelley Lavery
Suitable for
Foundational

For Sales / CS / Marketing / Rev ops  Managers

Format:

3 weeks
Tuesday & Thursday
12pm UK time
6 x 1 hour live classes

Prospecting Through

Sequences

Our Prospecting Through Sequences course will take you through how to use sequences to multiply your prospecting efficiency. This will cover time management, prioritization, cold calling, creating a complete outbound strategy, and optimal responses to motivate prospects to take action!

Suitable for
All Levels
 

Full-time SDRs and SDR managers

Format:

3 weeks
Monday, Wednesday & Friday
3pm UK time
8 x 1 hour live classes 

Coach: Sam Nelson
 

Customer Success Fundamentals

After this fundamentals course, you will understand what it takes to ensure customers’ success and thus accelerate your company’s growth. From the sales handover, to implementing regular customer touchpoints, managing renewal conversations, segmenting the customer base, building cross-functional account plans, understanding key metrics and health scores, and amplifying the customer voice internally, you will gain perspective on each stage of the customer’s lifecycle and how to measure and communicate this internally. By the end of this course, you will be equipped with the fundamentals to achieve mutually beneficial outcomes with your customers, increase retention, and maximise customer lifetime value.

Coaches:
Laura Kightlinger & Nilanga Fernando
Suitable for
Foundational

Customer success managers, team leads, new heads of customer success

Format:

5 weeks
Tuesday & Thursday
2pm UK time
10 x 1-hour live classes 

 

The Talent Acquisition Playbook

In this course, you will learn how to build a hiring plan that gets you results and saves you time in 4 stages:

1. Your 12 month hiring plan
2. Building a pipeline of talent
3. Design the interview process

4. Onboarding, managing and retaining talent

 

Then join us for step-by-step sessions on hiring specifically for Sales, Marketing, Talent and Engineering.

Coach: Alex van Klaveren
Suitable for
All Levels

Founders and Hiring Managers

Format:

3 weeks

Tuesday & Thursday

Time TBC

7 x 1-hour live classes 

 

Product Marketing Fundamentals

In this Product Marketing Fundamentals course, you will learn of the relevance of product marketing for each business function and its importance to overall business growth.

 

From gaining an understanding of how to build your own product messaging, to enabling sales throughout the funnel, this course is an essential for your team.

Suitable for
Foundational/Intermediate

Founders, Product teams, Sales team and marketing teams

Format:

1 week

Monday, Wednesday & Friday

12pm UK time

3 x 1-hour live classes 

 

Work Smarter with

Email Automation

Suitable for
Intermediate

CMO/Head of Marketing

Marketing Automation specialists

Digital marketeers

Content marketeers

Product marketeers

Demand Centre

Field Marketeers

In this course on email automation, you will learn how to capture and use data to create engaging email campaigns. 

From building out your campaigns and creating dynamic content, to optimising those campaigns with lead management and reporting, this course will provide a real insight into everything you need to know about Email Automation.

Coach:
Holly Gage

Format:

1 week
Monday, Wednesday & Friday
12pm UK time

3 x 1-hour live classes 

 

Lights, Camera, Action - Sell With Video!

In this course you’ll be challenged to rethink your existing approach to outbound prospecting.

 

We’ll walk you through the fundamentals of recording custom sales videos, how and where to send them and how to track engagement. You’ll learn video best practices, body language and visual techniques and how to craft compelling messaging around your videos to maximize their response rates. 

 

Whether you’re a SDR focusing on outbound prospecting, or an AE trying to crack into key accounts, this course will show you how to integrate different styles of videos into your outbound sequences for maximum impact.

Coaches:

Tyler Lessard (Coach) & Reva Pellerin (Co-Coach)

Suitable for
All Levels

Any sales professional engaged in

outbound prospecting or lead generation.

Format:

2 weeks
Monday, Wednesday & Friday
3pm UK time
5 x 1-hour live classes 

 

Account Based Marketing: Battle-tested Strategies for Predictable Growth

Suitable for
Intermediate

ABM is now the default choice for the best high-growth B2B companies who sell to larger companies. We will explain how it can find your product-market-fit, land huge enterprise deals, predict the future and scale fast.

Coach:
Andrew Davies

B2B SaaS Founders

Sales & Marketing leaders

B2B marketing practitioners

Format:

1 week
Monday, Wednesday & Friday
12pm UK time

3 x 1-hour live classes 

 

Moments That Matter -
Direct Mail & Gifting

Whether you’re a seasoned CMO or have just started as an SDR, this course will help you leverage the channel with the highest response rate, give you tangible ways to book more meetings with your dream customers, generate pipeline in a memorable way, close deals in style and keep existing customers happy like never before.

 

You will learn about the principles of gifting and how to make the small changes that make a big difference. Alex will help you create an informed sending strategy and generate real results by using smart follow ups and integrating the offline channel into your existing tech stack.

Suitable for
All Levels

Leaders and end users in B2B Sales, Marketing, SDRs and Customer Success

Format:

1 week
Tuesday & Thursday
3pm UK time

3 x 1-hour live classes 

Coach:
Alex Olley
 

© 2020 by Sales Impact Academy.

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