Back to Basics of Email Marketing - Get your questions answered
Updated: Sep 30
Gavin Laugenie－Head of Strategy & Insight at dotdigital－joins us for an informative live discussion on the forgotten child of marketing - EMAILS! Register and and get ready to digest Gavin’s five steps to email marketing efficiency next week!
Email marketing has always been an essential part of commercial output, but now more than ever, it is a tool that we must master in the digital age whilst our in-person interactions are limited. You can rely on emails to generate real results: they're measurable, connect well with other channels, and are cost effective!
A study by SuperOffice (Email Marketing Strategy - A Data Driven Guide 2020) says that email marketing unbelievably outperforms all other online marketing strategies, including SEO, PPC, and content marketing. As a result, email marketing is a significant part of most marketing plans. In fact, 81% of SMBs rely on email as their primary customer acquisition channel (Oberlo).
If that hasn’t convinced you that you need to be email savvy, consider the competition you’re up against. More than 290 billion emails are sent daily and this is expected to reach 347 billion daily emails by the end of 2023. Consequently, your email marketing strategies have to change and evolve. Be smarter, wiser and in tune with your customers.
Join us and Gavin on Tuesday 11th August at 4pm UK time as he explores the 5 steps you need to take to make email as impactful as can be. Be sure to register for what is going to be a vital event.
More about Gavin
Gavin is a veteran of over 15 years in the email marketing industry and heads up dotdigitals thought leadership team. He’s a keen blogger, speaker, and sits on the DMA email council. He’s worked closely with organizations in B2B, B2C & NFP across Europe and the US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.
"Data is one of the most underutilised assets a company has. We really need to practice better data hygiene."
"Once we have better quality data, it will give us the change to have more meaningful 1:2:1 communications with our audience. Don’t assume. Don’t think creative first. Think data first." - Gavin Laugenie
Remember to register to take part in the discussion and ask this expert some questions of your own.
You can also take a look at some of our on-demand content which covers similar topics on our Youtube Channel!
Email marketing is an important part of any marketing strategy as a cost-effective way to promote your products and reach your customers. Our Sales Impact Academy course Demand Generation can support your in-house training and give you actionable takeaways to apply in your role. This course starts Monday 7th September 2020. Members can enrol on the course now! See syllabus here.
Learn more about becoming a member here.