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  • Simone McNichols-Thomas

Sporting celebrity, Sir Clive Woodward, joins the mission to overcome knowledge gap in B2B sales

Updated: Sep 30



At Sales Impact Academy (SIA) we are now offering the best performance course on the market! We are honoured to welcome the sporting legend, Sir Clive Woodward, as a new Coach of SIA, who will teach a live interactive course-DNA of a Champion. As the only person to take England Rugby to world cup glory, he will be distilling his wisdom on how to dramatically improve both individual and team performance.


Starting on Tuesday 8 September 2020, Sir Clive will teach a never done before live course that will reveal how he became such a successful sports leader and took his teams to global glory. Many of us remember the unbelievably impressive performance of Team GB in the 2012 olympics-Well, Sir Clive was the Director of Sport, so you can be sure he knows a thing or two about team growth and development. Now the sales and marketing community have the opportunity to apply his tactics to their own team dynamics and we can’t wait to get started.


The course is for all levels; from CEO’s & Founders and sales & marketing managers to SDRs on the front lines. The coaching experience once only available to the sporting elite is now accessible to businesses worldwide, and we couldn’t be more excited. The first round of classes will span three weeks, delivered in six one-hour slots.


What will you learn on the course?


The course will be a deep dive into the key characteristics of high performing teams and individuals, underpinned by tools and techniques to put these into practice. Course topics will touch on why talent alone is not enough, the importance of being a “sponge”, how to build that winning mindset and culture, and the key to tackling change.


You can have a sneak peek at the course syllabus now and discover how the classes will mould around your team. Just like our many other courses, DNA of a Champion will fit into your working day and provides actionable practices which you can apply immediately - we know our members are busy and actively practicing professionals, therefore we eliminate the need for pre-reading and preparation and deliver learnings that are practical. Learners will also receive immediate feedback from Clive during sessions and this intimate interactive format really adds value to the course. Especially in this time of crisis, this course will help teams in the tech community realise their full potential and maximise their output from the get go.


More about what Sir Clive is up to...


Sir Clive is currently the Founder and Chairman of Hive Learning – an app that has digitised his coaching methods and is designed to help people learn better together in business and sport. He is also the Director of Sport for the APEX2100 International Ski Academy which aims to become the World’s Leading High-Performance Academy for young, aspiring athletes wanting to achieve their goals in Alpine Skiing. Sales Impact Academy is supporting Sir Clive in his journey as an educator and we’re looking forward to seeing him in action.



The ‘DNA of a Champion’ course will make up part of the 500+ classes a year and goes live to members in less than three weeks.


Learn more about becoming a member here.



© 2020 by Sales Impact Academy.

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