SIA Blog

  • Simone McNichols-Thomas

The parallels between marketing and comedy - learnings from industry expert Richard Wright!

Updated: Jul 21

Richard Wright-Head of Marketing at Scoro-will share what he has learnt during his decade in technology marketing and the paralells he has observed during his time on the London open mic scene, in his upcoming broadcast, ‘Marketing Lessons From Stand Up Comedy’.

Richard is versed in developing and implementing marketing strategies that have immediate impact on pipeline creation and ROI. His 10+ years’ experience has seen him working across key EMEA markets for leading technology and software providers; key examples include Seismic (industry leading sales enablement platform) and Tealium, who he joined in their start up stage and now have a valuation of $850 million.

This week Richard will break down how he has produced effective marketing material, and how his time as an amatuer stand up comic has helped identify the aspects that matter most. You may be surprised to learn that marketing and comedy can follow a similar process when creating content. Some of our favourite Comedians have a background in Marketing including Jimmy Carr. The famous John Cleese once said:

“If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at this particular point I make, by laughing at it you acknowledge its truth” - John Cleese

Isn't this what we want to do in our marketing campaigns? To get people to listen to our ideas and acknowledge its truth? Join us on Tuesday at 4pm UK time to pull out the parallels between the two disciplines.

For those of us who don’t have a funny bone in our body, this may feel like no small feat, but Richard will be expanding on some clever ways to give your messaging some punch which entices your prospects.

He’ll cover:

  • How to make an impact.

  • The importance of finding your voice

  • Good ways to hone your messaging.

  • Tips on making your content personal.

Register Here!

Strong messaging is a key part of the marketing mix and can help your teams deliver ROI on your marketing budget. Our Sales Impact Academy Compel with Content TM, course touches on this and what else you should be doing.

Learn more about becoming a member here.

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