Expert in Residence
Product Marketing Alliance
About this course
This course is designed to create clear alignment across the organization on everything from what product marketing is and the company-wide value it adds, to how a PMM’s research, positioning and sales enablement efforts stand to enhance everyone else’s performance.
| Foundation/Intermediate | 1 week | Mon, Wed & Fri |
| 12pm UK time | 3 x 1-hour classes |
Founders - why product marketing is important to business growth
Product - how product marketing works with product
Sales - how product marketing can improve sales
Marketing - how product marketing fits into the marketing function
Product marketeers - how to be a great product marketeer
What is Product Marketing?
Why is it important
Where does it sit
How do you measure it
Research, positioning & messaging
Customer and competitor research
How to determine your positioning
Building out your product messaging
Working with the sales team
Enabling sales throughout the funnel
Reporting and optimisation
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