Sales Impact Academy
Sales Impact Academy
LIGHTS, CAMERA, ACTION - SELL WITH VIDEO!
About this course
In this course, you’ll be challenged to rethink your existing approach to outbound prospecting.
We’ll walk you through the fundamentals of recording custom sales videos, how and where to send them and how to track engagement.
You’ll learn video best practices, body language and visual techniques and how to craft compelling messaging around your videos to maximize their response rates. Whether you’re an SDR focusing on outbound prospecting, or an AE trying to crack into key accounts, this course will show you how to integrate different styles of videos into your outbound sequences for maximum impact.
| All Levels | 2 weeks | Mon, Wed & Fri | 3pm UK time | 10 x 1-hour classes |
Suitable for: Any sales professional engaged in outbound prospecting or lead generation.
Getting Started With Video in Prospecting
Why video is so impactful in modern outbound prospecting
Different types of videos you can use in your prospecting sequences
How to get started with recording videos and sharing via email and LinkedIn
Creating Video Messages That Convert
Understanding the anatomy of a great prospecting video
Optimizing your subject line, intro copy, and thumbnail image to maximize conversions
When to use videos in your outbound sequence for maximum impact
Top Video Templates and How to Scale Video
Real-world examples of video messages that work
Repeatable video templates that can be personalized for success
Best practices for scaling your use of video in an efficient manner
Tech and Techniques: How to Be Great on Camera
Setting yourself up for success with the right video gear
How to be authentic, engaging, and confident on camera
Simple hacks to take your videos to the next level
Using Video Beyond Prospecting
Leveraging video for inbound lead engagement
Using custom videos throughout the sales process to shorten deal cycles and increase close rates
Real examples from real sellers seeing big results
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