Sales Impact Academy
About this course
In this course on email automation, you will learn how to capture and use data to create engaging email campaigns.
From building out your campaigns and creating dynamic content, to optimising those campaigns with lead management and reporting, this course will provide a real insight into everything you need to know about Email Automation.
| Intermediate | 1 week | Mon, Wed & Fri | 12pm UK time | 3 x 1-hour classes |
Suitable for: CMO/Head of Marketing, Marketing Automation specialists, Digital marketeers, Content marketeers, Product marketeers, Demand Centre and Field Marketeers
Understanding Your Data
What information to capture and why
An overview of marketing platforms
How to use your data: lead scoring & grading
Creating dynamic content
Automated nurture campaigns
Lead Management and Reporting
Integrating with your CRM
Managing your leads
end to end
Optimising your campaigns: Reporting & Analytics
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