Our Teaching Platform remains free throughout June & July to anyone unemployed

Following the April/May free period to any company or individual as part of our response to the crisis, we are excited to let you know access to SIA's Live Learning Platform is to remain completely free during June and July to anyone who’s unemployed.

 

The core reason we set up the academy is to help people at scale so we want to continue to do our bit by helping the most impacted individuals up-skill and retain some structure whilst they find their next role.

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Our courses:

Go-to-Market Fundamentals

In this soul-searching course, you will learn world-class frameworks for developing your ideal target company lists, a deep understanding of your buyer persona ecosystem, and best-practices in how you interview customers and prospects to get to the absolute truth of who they are and why they buy your product.

Coach: Paul Fifield

Foundational || 13:00 UK time || 2 weeks (6 hours) || 8th June 2020

Demand Generation

A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.

Coaches: Nicola Anderson & Munya Hoto

Foundational || 13:00 UK time || 4 weeks (12 hours) || 22nd June 2020

Outbound Prospecting

In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to successfully hand over a lead to your Account Executive. Get to grips with the admin and reporting side of your role.

Coach: Alexandra Damgaard

Foundational || 14:00 UK time || 4 weeks (12 hours) || 22nd June 2020

Compel With Content™

Follow on from Marylou's Blended Pipeline, this course

teaches advanced SDR skills. Students will learn to align the

sales conversation strategy with your prospects behaviours.

This will create more opportunities with less friction, short

cycles and high yields, and build laser-focused, actionable

and persuasive content assets.

Coach: Mary-Lou Tyler

Intermediate || 14:00 UK time || 2 weeks (6 hours) || 20th July 2020

Demand Generation - A Deep Dive

Following on from the original Demand Generation course,

this deep dive will focus on three key subjects - Search

Engine Optimisation (SEO), Account-Based Marketing

(ABM), and managing your marketing quality vs the quantity

you can deliver.

Coaches: Nicola Anderson & Munya Hoto

Foundational || 13:00 UK time || 1 week (3 hours) || 20th July 2020

Managing The Complete Sales Cycle

The very first of its kind, this all-encompassing course for

front-line salespeople works its way through the entire sales

cycle from qualified lead, through discovery calls and how to

run effective meetings, to writing proposals, managing

negotiations, and eventually handing over your closed-won

deal to customer success.

Coaches: Ben Wright & Tom Glason

Intermediatel || 14:00 UK time || 6 weeks (18 hours) || 15th June 2020

LinkedIn Social Selling Masterclass

The very first of its kind, this all-encompassing course for

front-line salespeople works its way through the entire sales

cycle from qualified lead, through discovery calls and how to

run effective meetings, to writing proposals, managing

negotiations, and eventually handing over your closed-won

deal to customer success.

Coach: Daniel Disney

Foundational || 13:00 UK time || 3 weeks (6 hours) || 13th July 2020

The Blended Pipeline

This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.

Coach: Mary-Lou Tyler

Intermediate || 14:00 UK time || 2 weeks (6 hours) 

© 2020 by Sales Impact Academy.

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