Access SIA's live-learning platform
for FREE in April & May
Access all four courses on Sales Impact Academy's live learning platform during the April & May teaching period!
All classes are taught live over video conferencing in 1-hour classes, 3 times a week on
Monday, Wednesday and Friday.
Each subscription allows unlimited participants per company.
Kick Off (Orientation) || 15:00 GMT || 3rd April 2020
In this soul-searching course, you will learn world-class frameworks for developing your ideal target company lists, a deep understanding of your buyer persona ecosystem, and best-practices in how you interview customers and prospects to get to the absolute truth of who they are and why they buy your product.
Coach: Paul Fifield
Foundational || 13:00 GMT || 2 weeks (6 hours) || 6th April 2020
A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.
Coaches: Nicola Anderson & Munya Hoto
Foundational || 13:00 GMT || 5 weeks (15 hours) || 20th April 2020
In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to successfully hand over a lead to your Account Executive. Get to grips with the admin and reporting side of your role.
Coach: Alexandra Damgaard
Foundational || 14:00 GMT || 4 weeks (12 hours) || 20th April 2020
The Blended Pipeline
This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.
Coach: Mary-Lou Tyler
Intermediate || 14:00 GMT || 2 weeks (6 hours) || 4th May 2020