Sales Impact Academy
Course Catalog

Suitable for

 DNA of a Champion

Startup CEOs, Founders, Product Leaders, Sales & Marketing Managers

 A deep dive into the key characteristics of high performing teams and individuals. Learn how you can coach yourself to perform better brought to you by Rugby World Cup Winning Coach, Sir Clive Woodward.

Coach: Sir Clive Woodward

Length

3 weeks (6 x 1 hour live classes)

Go-To-Market Fundamentals

Foundational

In this foundational course, you will learn how to identify the real pain points in your target market, build ideal customer profiles, stakeholder maps and personas; you'll create compelling elevator pitches and messaging; understand which go-to-market model is best suited to your businesses; learn about the key success metrics you need to track; and how to structure your team. By the time you're finished, you'll be ready to hit the gas and rapidly grow your revenues!

Suitable for

Startup CEOs, Founders, Product Leaders, Sales & Marketing Managers

Length

3 weeks (9 hours)

Coach: Mark Walker

Go-To-Market Implementation

Foundational

After completing our Go-To-Market Fundamentals course, our resident coach and revenue leader Gavin Sumner will guide you on your journey as you begin to apply your knowledge of pain points, target markets, ideal customer profiles, stakeholder mapping, and personas to your very own Go-To-Market strategy. You will understand which Go-To-Market model is best suited to your business, begin correctly structuring your team and start tracking your key success metrics. This journey will consist of 7 x 1 hour bi-weekly Q&A’s and continuous email/slack contact. At the end of the 13 weeks, you should have a Go-To-Market strategy that any business will be envious of.

Coach: Gavin Sumner
Suitable for

Anyone who has completed the Go-To-Market Fundamentals course

Length

13 weeks (7 x 1 hour live classes)

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Demand Generation

Suitable for

Foundational

CEOs, Founders & senior teams in

startups regardless of any marketing experience

A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.

Length

4 weeks (12 hours)

Coaches: Nicola Anderson & Munya Hoto

Managing The Complete

Sales Cycle

Suitable for

Anyone who takes sales opportunities from a qualified lead to a closed deal

All Levels

Length

6 weeks (18 hours)

This all-encompassing course for front-line salespeople works its way through the entire sales cycle from qualified lead, through discovery calls and how to run effective meetings, to writing proposals, managing negotiations, and eventually handing over your closed-won deal to customer success.

Coaches: Ben Wright & Tom Glason

Outbound Prospecting

Foundational

In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to successfully hand over a lead to your Account Executive. Get to grips with the admin and reporting side of your role.

Suitable for

Outbound Prospectors with 0 - 6 months

experience

Length

4 weeks (12 hours)

Coach: Alexandra Damgaard

LinkedIn Social

Selling Masterclass

All Levels

Suitable for

All front-line salespeople using LinkedIn

for prospecting

Length

3 weeks (6 hours)

Our LinkedIn Social Selling Masterclass course is will go through how to perfect your profile, how to send killer messages whether they are written, audio, or videos, fine-tune your content skills, and ultimately develop an expert-level LinkedIn strategy.

Coach: Daniel Disney

The Blended Pipeline

Suitable for

This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.

Outbound Prospectors with

6 months - 1 year experience

Length

2 weeks (6 hours)

Coach: Marylou Tyler

Compel With Content™️

In this advanced outbound prospecting course, you will align your sales conversation strategy with your prospect’s behaviours. Create more opportunities with less friction, short cycles & high yields. Build laser-focused, actionable & persuasive content assets.

Suitable for

Outbound Prospectors with at least 1 year of experience.
Customer Success Managers

Length

2 weeks (6 hours)

Coach: Marylou Tyler

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