COURSE OVERVIEWS

All 250+ classes are taught live over video conferencing in 1-hour classes, 3 times a week on Monday, Wednesday, and Friday. Each subscription allows unlimited participants per company.

Our courses are divided into 3 levels: Foundational, Intermediate, and Advanced, which are indicated by these symbols.

Foundational

Intermediate

Advanced

Go-To-Market Fundamentals

Foundational

In this soul-searching course, you will learn world-class frameworks for developing your ideal target company lists, a deep understanding of your buyer persona ecosystem, and best-practices in how you interview customers and prospects to get to the absolute truth of who they are and why they buy your product.

Coach: Paul Fifield
Suitable for

Startup CEOs, Founders, Product Leaders, Sales & Marketing Managers

Length

2 weeks (6 Hours)

6 weeks (weekly check-ins

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Demand Generation

Foundational

A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.

Coaches: Nicola Anderson & Munya Hoto
Suitable for

CEOs, Founders & senior teams in startups regardless of any marketing experience

Length

4 weeks (12 Hours)

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Demand Generation - A Deep Dive

Intermediate

This follow-on course in Demand Generation take a deep dive approach to three key subjects in Demand Gen: Search Engine Optimisation (SEO), Account-Based Marketing (ABM), and managing your marketing quality vs the quantity you can deliver.

Coaches: Nicola Anderson & Munya Hoto
Suitable for

CEOs, Founders & senior teams in startups regardless of any marketing experience

Length

1 week (3 Hours)

Managing the Complete Sales Cycle

All Levels

This all-encompassing course for front-line salespeople works its way through the entire sales cycle from qualified lead, through discovery calls and how to run effective meetings, to writing proposals, managing negotiations, and eventually handing over your closed-won deal to customer success.

Coaches: Ben Wright & Tom Glason
Suitable for

Anyone taking prospects from qualified to closed won

Length

6 weeks (18 Hours)

Outbound Prospecting

Foundational

In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to successfully hand over a lead to your Account Executive. Get to grips with the admin and reporting side of your role.

Coach: Alexandra Damgaard
Suitable for

Outbound Prospectors with 0 - 6 months experience

Length

4 weeks (12 Hours)

LinkedIn Social Selling Masterclass

All Levels

Our LinkedIn Social Selling Masterclass course is will go through how to perfect your profile, how to send killer messages whether they are written, audio, or videos, fine-tune your content skills, and ultimately develop an expert-level LinkedIn strategy.

Coach: Daniel Disney
Suitable for

All front-line salespeople using LinkedIn for prospecting

Length

3 weeks (6 Hours)

The Blended Pipeline

Intermediate

This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.

Coach: Marylou Tyler
Suitable for

Outbound Prospectors with 6 months - 1 year experience

Length

2 weeks (6 Hours)

Compel With Content™️

Advanced

In this advanced outbound prospecting course, you will align your sales conversation strategy with your prospect’s behaviours. Create more opportunities with less friction, short cycles & high yields. Build laser-focused, actionable & persuasive content assets.

Coach: Marylou Tyler
Suitable for

Outbound Prospectors with at least 1 year experience

Length

2 weeks (6 Hours)

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