© 2019 by Sales Impact Academy.

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COURSE OVERVIEWS

All 250+ classes are taught live over video conferencing in 1-hour classes, 3 times a week on Monday, Wednesday, and Friday. Each subscription allows unlimited participants per company.

Our courses are divided into 3 levels: Foundational, Intermediate, and Advanced, which are indicated by these symbols.

Foundational

Intermediate

Advanced

In this soul-searching course, you will learn world-class frameworks for developing your ideal target company lists, a deep understanding of your buyer persona ecosystem, and best-practices in how you interview customers and prospects to get to the absolute truth of who they are and why they buy your product.

Foundational

Go-To-Market Fundamentals

Length

2 weeks (6 Hours)

Suitable for

CEOs, Founders, Product Leaders, Sales & Marketing Managers

Coach: Paul Fifield
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A relatively new concept in B2B marketing Demand Generation drives awareness of your product or service amongst your target audience, converts that awareness into highly qualified inbound leads, and works with the sales team to convert those leads into valuable customers.

Foundational

Demand Generation

Length

5 weeks (15 Hours)

Suitable for

CEOs, Founders & senior teams in startups regardless of any marketing experience

Coaches: Nicola Anderson & Munya Hoto

In this introductory course, you will learn how to use the five core outbound channels (Email, Phone, Social, Video, Direct Mail) in your prospecting role. Understand how to successfully hand over a lead to your Account Executive. Get to grips with the admin and reporting side of your role.

Foundational

Outbound Prospecting

Length

5 weeks (15 Hours)

Suitable for

Outbound Prospectors with 0 - 6 months experience

Coach: Alexandra Damgaard

This is a follow-on course from Outbound Prospecting where you will leverage high-impact, meaningful activities. Improve the performance of your workflow, building from desire towards habit. Measure, test and improve your system for a high velocity of wins.

Intermediate

The Blended Pipeline

Length

2 weeks (6 Hours)

Suitable for

Outbound Prospectors with 6 months - 1 year experience

Coach: Marylou Tyler

In this advanced outbound prospecting course, you will align your sales conversation strategy with your prospect’s behaviours. Create more opportunities with less friction, short cycles & high yields. Build laser-focused, actionable & persuasive content assets.

Advanced

Compel With Content™️

Length

2 weeks (6 Hours)

Suitable for

Outbound Prospectors with at least 1 year experience

Coach: Marylou Tyler

It is estimated that companies lose 10% of their revenue every year as a result of misaligned sales & marketing teams. In this course, you will put foundations in place to avoid this happening both initially and as the company scales.

Intermediate

Sales & Marketing Alignment

Length

1 week (3 Hours)

Suitable for

Founders, CEOs, and Senior leadership in sales & marketing

Coaches: Nicola Anderson, Munya Hoto, Paul Fifield