Demand Generation

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Course Syllabus

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Intermediate

Remote - Video Conferencing

1 Week

3 x 1 Hour Lessons 

13:00 (UK time)

CEOs, Founders & senior teams in startups regardless of any marketing experience

Class 1

SEO - The Basics

  • How does SEO work?


  • On- and Off-page content strategy


  • Tools, data, and reporting

Class 2

Account-Based Marketing

  • What is ABM?


  • Comparison to Inbound Marketing


  • Tactics & tools

Class 3

Quality vs Quantity

  • How to measure yourself

  • Visualisation 


  • Broad vs niche targeting 


  • Lead scoring

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