Demand Generation

Upcoming Dates:

Nov 9 - Dec 4 2020

Feb 1 - Feb 26 2021

about demand generation

Are you familiar with Demand Generation (DG)? Regardless of your marketing experience, CEOs, Founders and seniors teams in startups would do well to master this relatively new concept in B2B Marketing. This course will give you the tools to drive awareness of your product amongst your target audience, convert that awareness into highly qualified inbound leads, and work with the sales team to convert those leads into valuable customers.

As one of our longest-running courses, DG classes are interactive and packed full of actionable insights which can immediately be applied to your business. You’ll be taught how to integrate Demand Gen using Metrics, KPIs and language. You’ll also learn how to develop the right messaging, produce & distribute content, use the right channels, build your tech stack and set the right targets and budgets.


You’ll reset your messaging instincts and develop an effective messaging strategy.

Know how to adapt your messaging for different revenue scenarios.

Learn how to select the right channels, adapting them for each stage of the funnel and building out your tech stack.

Know whether you’re structuring your team right and how to excel in hiring and recruitment.

Introduction to Lead Scoring and Grading with direction on designing your model.

Mon, Wed, Fri

12 x 1-hour live classes

4 weeks

8am ET | 1pm UK

About this course

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Munya Hoto Chief Customer & Marketing Officer | Head of Business Operations + People & Culture Adfenix

Nicola Anderson Chief Marketing Officer MyTutor

Munya Hoto

After being part of the founding team at Idio, an AI-powered demand orchestration platform, Munya led digital marketing and strategy at Foundry, a developer of award-winning visual effects (VFX) software used globally by Pixar, Walt Disney Animation and Sony Pictures Imageworks. Munya is now CMO at Notion Capital backed Adfenix – Swedish StartupTeam of the Year 2017.


Nicola has worked in marketing for over 18 years cutting her teeth in the sports and gambling sector back in the early days and more recently running the International team at MOO and setting up and growing the marketing team at GoCardless delivering 100% growth YoY for 3 years. She's most recently joined the EdTech space as CMO at MyTutor and has a diploma in coaching and mentoring.

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