Are you familiar with Demand Generation (DG)? Regardless of your marketing experience, CEOs, Founders and seniors teams in startups would do well to master this relatively new concept in B2B Marketing. This course will give you the tools to drive awareness of your product amongst your target audience, convert that awareness into highly qualified inbound leads, and work with the sales team to convert those leads into valuable customers.
As one of our longest-running courses, DG classes are interactive and packed full of actionable insights which can immediately be applied to your business. You’ll be taught how to integrate Demand Gen using Metrics, KPIs and language. You’ll also learn how to develop the right messaging, produce & distribute content, use the right channels, build your tech stack and set the right targets and budgets.
After being part of the founding team at Idio, an AI-powered demand orchestration platform, Munya led digital marketing and strategy at Foundry, a developer of award-winning visual effects (VFX) software used globally by Pixar, Walt Disney Animation and Sony Pictures Imageworks. Munya is now CMO at Notion Capital backed Adfenix – Swedish StartupTeam of the Year 2017.
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