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Overviews

Go-To-Market Fundamentals

Remote - Video Conferencing

Foundational

6 x 1 Hour Lessons

2 Weeks

CEOs, Founders, Product Leaders, Sales & Marketing Managers

10:00 GMT

Course Kick Off

  • Introductions to coaches

  • Overview of course concepts

  • Introduction to course content

Lesson 1

Know Thy Niche

  • Clarify the specific pain you solve

  • Understand your unique genius

  • The characteristics of a great niche

Lesson 2

Elevator Pitches

  • Structuring your pitch

  • Content development

  • Pitch delivery practise

Lesson 3

Ideal Customer Profile

  • Targeting the right companies

  • Frameworks for ICP development

  • How to test and learn

Lesson 4

Buyer Personas

  • Moving from deal stakeholders to personas

  • Negative personas

  • Persona development templates

Lesson 5

Customer Interviews

  • A missing role in startup-land?

  • Engaging with prospects and customers

  • The absolute truth with 9 rules

Lesson 6