Go-To-Market Fundamentals helps you zero in on the single problem you are solving - your niche - and the unique genius that sets you apart. This soul-searching exercise then lays the foundation for all sales & marketing activity and even your product roadmap.
You will learn world-class frameworks for developing your ideal target company lists, a deep understanding of your buyer persona ecosystem and finally, best-practices in how you interview customers and prospects to get to the absolute truth of who they are and why they buy your product.
The course is a precursor to the Outbound Prospecting and Demand Generation courses. It is designed for the attendees of these respective courses as well as CEOs, founders and senior management.
Remote - Video Conferencing
6 x 1 Hour Lessons