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Gavin Sumner
Coach

Sales Impact Academy

GO-TO-MARKET

IMPLEMENTATION

About this course

After completing our Go-To-Market Fundamentals course, our resident coach and revenue leader Gavin Sumner will guide you on your journey as you begin to apply your knowledge of pain points, target markets, ideal customer profiles, stakeholder mapping, and personas to your very own Go-To-Market strategy. 

Course information

| Foundational | 13 weeks | 1pm UK time | 7 x 1 hour, 2pm |

Suitable for: Anyone who has completed the Go-To-Market Fundamentals course

Course syllabus

Class 1

Q&A

  • Gain a deep understanding of your top 10 through the use of 20+ customer & prospect interviews

Class 2

Q&A

  • Continue Customer Interviews & analyse feedback

Class 3

Q&A

  • Conclude Customer Interviews

  • Use SIA’s pain tree template to clarify out your niche

Class 4

Q&A

  • Ensure that you have product-market fit

Class 5

Q&A

  • Fully understand your Ideal Customer Profile & stay narrow

Class 6

Q&A

  • Draw on all previous research to develop your buyer personas

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