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Meet The Team

Paul Fifield

CEO & Co-Founder

Paul is a ‘been around the block’ entrepreneur with 18 years’ experience in founding and scaling global companies.  Over the last 7 years he has grown two international technology businesses from zero to $70M in combined sales as CRO and $100s of millions in value. Paul has also raised over $100M of investment across all stages from seed to growth, VC and debt. 


Alexandra Damgaard

CPO & Co-Founder

Alex has 9 years' experience in sales and professional education. After working on Amazon's growth strategy, Alex moved on to head up UNiDAYS' EMEA Prospecting Team. Having previously authored and taught online courses, Alex ensures our courses are pedagogical whilst sharing her own expertise from the world of business development. 

Nicola Andersson

Marketing Coach

Nicola has worked in marketing for over 18 years cutting her teeth in the sports and gambling sector back in the early days and more recently running the International team at MOO and setting up and growing the marketing team at GoCardless delivering 100% growth YoY for 3 years. She's most recently joined the EdTech space as CMO at MyTutor and has a diploma in coaching and mentoring.  

Munya Hoto

Marketing Coach

Munya has worked with tech startups for over a decade. After being part of the founding team at Idio, an AI-powered demand orchestration platform, Munya led digital marketing and strategy at Foundry, a developer of award-winning visual effects (VFX) software used globally by Pixar, Walt Disney Animation and Sony Pictures Imageworks. Munya is now CMO at Notion Capital backed Adfenix - Swedish StartupTeam of the Year 2017.

Marylou Tyler

Adjunct Professor

Marylou is a renowned sales process improvement expert,  #1 bestselling author of "Predictable Revenue" and "Predictable Prospecting", and CEO of Strategic Pipeline.  She has helped businesses like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelines. Marylou's passion is helping B2B sales professionals advance sales conversations from cold to qualified opportunities.

Ben Wright

Sales Coach

Ben is a strategic commercial leader with 25+ years B2B tech industry experience. Ben helped lead technology unicorn Ariba to grow from 25 employees and zero revenue to 1500 employees worldwide and over $200m in revenue, leading to an acquisition by SAP in 2012 for $4.3B. Ben now works with a range of VCs and has helped more than 60 B2B early-stage portfolio companies accelerate their growth to drive revenue and market share.

Tom Glason

Sales Coach

Tom has had a 20 year career in B2B tech sales, with the last decade spent leading sales teams in VC-backed SaaS start-ups. He's currently VP Sales at FinTech, Trussle, prior to which Tom was CCO at Goodlord, and spent 5 years as SVP Global Sales at Brightpearl where he lead expansion into the US and 4 rounds of funding. Tom is also the founder & Chairman of The London Revenue Collective, a private community designed to support the professional development of revenue leaders at high growth companies.