Remote - Video Conferencing
15 x 1 Hour Lessons
Outbound Prospectors with 0-6 months' experience
Introduction to the course
What is an SDR?
Approaches along the spectrum
Strategic account-based approach
Account list building
How to structure cold & follow up email templates
Examples of email templates
Customising email templates
What is a hook and how do you write one?
Suggestions for subject lines that increase your email open rates
Cold & warm calling
How to write call scripts
Best practice call structure
Objection handling framework
The 4 stages of objections
Video timing, content & structure
Direct mail strategies and ideas
Approach prospects over social channels
Get the most out of everything from Linkedin to Snapchat!
Putting all your channels together into strategically timed sequences
What do best-in-class sequences look like?
How much should the SDR be involved in the Discovery Call?
Determining your qualification and handover criteria
Why should you have SDR opportunity pipelines?
What are KPIs and how are they helpful to you?
Planning your day and week as an SDR
Best practise distribution of SDR activities
Best practise SDR coaching and motivation
Sales team ratios
Data-driven SDR hiring process
Job titles & job descriptions
Salary and commission plans
Course summary & quiz
Overall course Q&A