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Sam Nelson

SDR Leader

Outreach

PROSPECTING

THROUGH

SEQUENCES

About this course

Our Prospecting Through Sequences course will take you through how to use sequences to multiply your prospecting efficiency. This will cover time management, prioritization, cold calling, creating a complete outbound strategy, and optimal responses to motivate prospects to take action!

Course information

| All Levels | 3 weeks | 3pm UK time | 8 x 1 hour live classes | Mon, Wed & Fri |

Suitable for: Full-time SDRs and SDR managers

Course syllabus

Class 1

Importance of

Prospecting

  • Why it is important

  • How you personally benefit

  • Principles of successful prospecting

Class 2

Time Management

  • How to organize your day

  • Where to execute different prospecting workflows

  • Task management

Class 3

Prioritization 

  • The three tiers of prospects

  • How to create a system for prioritization

  • How each tier should be approached differently

Class 4

Agoge
Sequence

  • Sequence structure

  • Making an entrance

  • Strategies within the sequence

Class 5

Cold

Calling

  • Importance of simplicity in your cold calling framework

  • Getting tone right

  • Leveraging past research in an opener

Class 6

Cold Call

Objections

  • Top 5 objections

  • Silver bullet

  • Asking for the meeting

Class 7

Email

Objections

  • Different types of email objections

  • Best response to every objection is the same

  • Sequences to use for objections

Class 8

Putting it
all Together

  • How the different parts fit together

  • Things to look out for

  • Mentoring others on the team

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