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Course

Overviews

Sales & Marketing Alignment

Remote - Video Conferencing

Intermediate

3 x 1 Hour Lessons

1 Week

CEOs, Founders, Sales & Marketing Leadership

12:00 GMT

Lesson 1

Value of Alignment

  • Why is alignment important?

  • What has caused issues in the past?

  • The two tribes: Why are they different?

  • Opposites attract - creating a high functioning S&M team

Lesson 2

Alignment by Design

  • Metrics & KPIs

  • Communication & SLAs

  • Comp plans & options

  • Hiring & team structure

Lesson 3

Scaling Alignment

  • Strategies for success

  • Maintaining alignment as you grow

  • CEO, CRO, CMO relationships

  • Future gazing

  • Course Wrap Up